Challenge
Now that Burger King’s menu is 100% real, it’s time we spill the beans about our competitors’ “secret ingredients” by releasing The BK Files.
The BK Files shed light on the supernatural specimens that McDonald’s, Wendys, and KFC continue to harvest, filled with all the artificial stuff that we got rid of.
Creative Team
Daniel Persaud: Concept, Art Direction, Copywriter
Jeonghyun Park: Art Direction, Design
Matthew Lafergola: Motion Graphics
Hasibul Islam: Design
Other Ideas:
